To apply for a job, please email jobs@finhelpmedia.com with a cover letter, resume and salary requirements.

Search Marketing Content Strategist:

Search Marketing/Content Creation

• Work to improve the content on our existing websites by working with our existing writers and finding new writers
• Create outlines for new content for websites: Find gaps in website content, perform keyword analysis to find search intent of users and create an outline for the best possible content on that subject.
• Work with writers to get the best content created.
• Manage website content: Post up new topics to the websites, optimize for conversions, optimize for people searching the internet and optimize for user experience.
• Manage outsourced writers by keeping a highly organized flow of work in progress, new ideas and work completed.
• Come up with ideas for blog posts (can ask writers too) for monthly blog posts for 2 websites

Competitor Analysis/Content Gap Analysis

• Utilize various tools to analyze competitors to find new content opportunities.
• Analyze existing content using various tools to find where content can be improved and new content added to increase website traffic.

Traffic Analysis

• Track rankings and monitor new traffic from new content created
• Monitor performance of new pages. Optimize for conversions or time on site

Social Optimization

• Promote blog posts and content we create for each site to their respective facebook and twitter accounts
• Promote newsworthy articles or content (not written by us) to our respective social accounts

Education and Experience

• The perfect candidate will have at least a bachelor’s degree, at least a 3.0 GPA.
• Plus if you have a degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO and web analytics a plus
• Strong writing skills.
• Experience with Dreamweaver, Photoshop, and WordPress is a plus.
• Candidate must have excellent oral and written communication skills in English.
• Candidate must have a strong work ethic with attention to detail along with strong problem-solving skills.
• Candidates must have the ability to think fast and work well under pressure.

Technical Support & Pay Per Click Marketing Expert

Google Adwords & Bing PPC Marketing

• Manage Google Adwords PPC marketing for existing account
• Perform n-gram analysis
• Constantly monitor search terms and add negatives as needed
• Always be testing various ads and utilize tools to maximize performance
• Monitor CPAs constantly and ensure they are within reasonable levels
• Test new landing pages and perform split tests using software to optimize conversions
• Monitor and improve quality scores.
• Competitor research using various tools to find new opportunities.

Facebook PPC Marketing

• Manage Facebook PPC accounts.
• Optimize ads and split test
• Optimize and test new landing pages

PPC Performance Analysis

• Monitor quality of leads sent to buyers. Try to increase volume where quality is good and decrease where it is not.
• Monitor quality of calls. Work with call tracking using our systems.
• Work with content team to help identify topics that are not included on organic pages so they can help grow search volume from the organic side of the company.
• Use Google Analytics to track trends of landing pages and performance

Technical Support & Optimization of Websites

• Various ad-hoc projects that have to do with backend and frontend work of our WordPress websites.
• Add SSL to websites and using proper redirects to ensure no impact to search rankings.
• Optimize WordPress template to make content easier to add and streamline processes.
• Create and test new landing pages. Can start with templates, but should have the ability to code forms and do some intermediate photoshop work on them.
• Help with database management of our lead database and ensure everything is properly coded and flowing to the right places.

Education and Experience

• The perfect candidate will have at least a bachelor’s degree, at least a 3.0 GPA.
• Prefer someone with a degree in Marketing or Computer Science.
• Knowledge of digital marketing tactics, including SEO and web analytics.
• The ideal candidate should be analytical and comfortable analyzing and modifying large excel files of data.
• Experience with Dreamweaver, Photoshop, Excel, WordPress, Adwords Editor, Google Analytics and Bing Ads Editor
• Candidate must have excellent oral and written communication skills in English.
• Candidate must have a strong work ethic with attention to detail along with strong problem-solving skills.
• Candidates must have the ability to think fast and work well under pressure.

Tax Attorney/CPA or Enrolled Agent Contract Writer

Write Content for Tax Websites

• Follow basic outlines and write content on new topics for our tax websites

Come up with and pitch blog post ideas for tax websites. Articles on trending topics, new tax law changes, or unique take on various tax situations.